Data Science, AI & Digital Business

Overview

This unique combination of technology and business which will help you keep a competitive advantage in the job market and advance into a future-oriented career in a global company or innovative start-up.

Digital technologies are omnipresent in today's society and business world. All areas of life are affected by a digital revolution which is evolving faster and faster. Artificial intelligence, 5G, Big Data, the Internet of Things, and Blockchain will disrupt traditional business models. Job roles will change.

Study the MSc in Data Science, AI, and Digital Business to be prepared for this change Become an expert in data science and AI by mastering machine learning, big data analytics, methods of prediction, and leadership of virtual teams. This programme also covers general business skills such as project and innovation management, which will boost your employability.

You will benefit from a highly international atmosphere by studying at GISMA Business School in the Berlin area, in close proximity to global companies such as Tesla. If you study the 2-year programme you’ll also have the opportunity to do an internship or business project or spend a semester abroad – choose from a selection of leading technology hubs such as London, Shanghai, and Singapore.

Accreditations and rankings

GISMA Business School also has a long history of working with partner universities in Europe and has successfully delivered partner programmes accredited by AACSB, AMBA, EQUIS, and EPAS.

Who is the programme for?

The programme is perfect for those with undergraduate degrees in engineering, data science or technology-related sciences who seek to specialise further in this field. It is also perfect for graduates of other complementary scientific disciplines such as business, economics, law, social sciences, or psychology, who are interested in pursuing a data-related career path. This programme is also suitable for anyone who has work experience in data science and AI and wishes to advance their career with a postgraduate degree.

What will you learn?

This programme covers multiple aspects of data science and AI, from machine learning to big data analytics and ethics in AI. You will also work on your leadership skills and digital business competencies such as digital marketing and innovation management. With this diverse and valuable skillset, you will be an asset to any future-oriented company.

How will you study?

GISMA Business School supports flexible and individual learning by applying a systematic hybrid learning scheme.

You will spend part of your lectures in class at our Berlin-Potsdam campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.

You can start working on your master thesis after you have earned two thirds of the total programme credits. The thesis takes three months in the 1-year programme and six months in the 2-year programme.

Programme Structure

Data Science and AI

• Intro to AI and Machine Learning
• Methods of Prediction
• AI and Applications
• Big Data Analytics
• Data Visualisation and Communication
• Business Project in Big Data & AI

General business competencies

• Project Management
• Innovation Management and Digital Transformation
• Digital Marketing & Analytics
• CSR, Diversity and Ethics

Leadership, action and intercultural competencies

• Behavioural Competencies in Virtual Teams
• Ethical Issues for AI
• CEO Decision Making & Case Studies

Study abroad or Internship or Business Project

Scientific and Methods Competence

• Research Methods and Scientific Work
• Master Thesis