Overview

Every day we experience the results of marketing in our environment. It is important to inspire people and to follow their needs. IU prepares you with the MBA in Marketing optimally for a career in the international advertising industry. You will develop new skills in areas like international branding and customer relationship marketing and expand your knowledge to be optimally prepared for your future career. With IU, you can study 100% online, on campus, or switch between both with their new flexible studies option.

Two Degrees, Double the Advantage

IU International University of Applied Sciences (IU) has partnered with London South Bank University to give you the chance to have your degree validated by two institutions. When you choose this option, you’ll graduate from IU with both a German degree and a British degree, giving you a major career boost! This opportunity comes with no extra study courses or travelling.

Program Structure

1st semester

• Leadership
• Innovation and Entrepreneurship
• International Marketing
• Performance Measurement
• Corporate Finance
• Managerial Economics

2nd semester

• Strategic Management
• Business Ethics and Corporate Governance
• Operations and Information Management
• Elective A - Introduction: Global Brand Management
• Elective A - Specialisation: Sales and Pricing
• Elective B - Introduction: International Consumer Behaviour

3rd semester

• Elective B - Specialisation: applied marketing Research
• Capstone Project

Academic Requirements:

• Higher Secondary School Leaving Certificate such as A-Levels, IB Diploma including your Transcript of Records.
• Proof of eligibility to study a bachelor's degree at university in Germany.

Depending on your chosen programme, academic level, and background, you might need to also take one of the following to make sure you are ready to study with us:

• Bachelor Entrance Examination
• Pathway Programme
• English Level:
  - Proof of English skills.
  - Speexx B2.2 Certificate (complimentary when signing up with IU - free of charge)
  - If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills.