Bachelor degree



Erudera Logo

Get More Information

  • Understand whether this program is the right one for your career goals.
  • Find out tuition fees for this program and general cost of living.
  • Find out the application deadline, requirements, and procedures.
  • Get personalized advice and other supporting information to help you make a decision more easily.


Business heads, forward thinkers, and innovators will enjoy this degree and gain essential knowledge in transforming ideas into real business models. Generate success for your own business or from within an international corporation with the skills and expertise earned in this programme. Product planning, financing, marketing, and more: you’ll have well-rounded skills to confidently harness market and sales potential. Learn from experienced professors and receive your globally recognised degree from IU—fully online with innovative digital study materials or on campus at our Berlin or Bad Honnef international campuses.

Program Structure

1st Semester

  • International Marketing
  • Introduction to Academic Work
  • Introduction to User Research
  • Project: Development of Business Ideas
  • Applied Sales I
  • International Contract Management

2nd Semester

  • Start-up Financing
  • Accounting and Balancing
  • Agile Project Management
  • Applied Sales II
  • Collaborative Work
  • Project: Prototyping and Validation of a Business Idea

3rd Semester

  • Management Accounting
  • Managerial Economics
  • Pricing
  • Corporate Planning & Control
  • Intercultural and Ethical Decision-Making
  • Project: Entrepreneurship

4th Semester

  • Market Research
  • Fundamentals of Product Management
  • International Brand Management
  • Personnel Psychology
  • Agile Management
  • Project: Business Model Development

5th Semester

  • Project: Minimum Viable Product
  • Seminar in Current Topics in Digitalisation
  • Online Marketing
  • Organizational Behaviour
  • Electives A

6th Semester

  • Electives B & C
  • Master Thesis & Colloquium

Academic Requirements:

  • Higher Secondary School Leaving Certificate such as A-Levels, IB Diploma including your Transcript of Records.
  • Proof of eligibility to study a bachelor's degree at university in Germany.

Depending on your chosen programme, academic level, and background, you might need to also take one of the following to make sure you are ready to study with us:

  • Bachelor Entrance Examination
  • Pathway Programme
  • English Level:
    - Proof of English skills.
    - Speexx B2.2 Certificate (complimentary when signing up with IU - free of charge)
    - If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills.