Master degree

Germany

English

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Overview

Marketing is a great career path with diverse opportunities. With the IU Master of Arts in Marketing Management, you’ll gain an overview of the field and dive deeper into key areas. Modules in consumer behaviour, marketing research, social media marketing and more will transform your skills. A mix of theory and practical knowledge will sharpen your management expertise. You’ll learn to analyse marketing spend, use digital analytics, strengthen online presence, and fine tune search engine marketing. Start or boost your career in an industry that's in demand across the globe. Study online or on campus; with IU, you can choose.

Program Structure

60 ECTS

1st Semester

  • International Marketing
  • Advanced Research Methods
  • International Consumer Behavior
  • Applied Marketing Research
  • Online and Social Media Marketing
  • Seminar: Current Issues in Marketing

2nd Semester

  • Digital Business Models
  • ELECTIVE A
  • Master Thesis

Academic Requirements:

  • Completed degree from a public or officially recognised university/higher education institution in relevant field.
  • At least a “satisfactory” or Grade C equivalent earned in your previous degree.
  • Your undergraduate degree should be worth 240 ECTS credits.
  • Professional Experience:
    For some 60-ECTS master programmes, you will need to have achieved one year of professional work experience before starting your studies.
  • English Level:
    Proof of English skills.
    Speexx B2.2 Certificate (complimentary when signing up with IU - free of charge)
    If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills.

120 ECTS

1st Semester

  • International Marketing
  • Advanced Research Methods
  • International Consumer Behaviour
  • Applied Marketing Research
  • Online and Social Media Marketing
  • Applied Statistics

2nd Semester

  • Seminar: Marketing Responsibility
  • Strategic Management
  • Advanced Marketing Controlling
  • Digital Business Models
  • Digital Analytics and Strategies
  • Seminar: Current Issues in Marketing

3rd Semester

  • Marketing Project
  • Leadership
  • Elective A
  • Elective B

4th Semester

  • Master Thesis & Colloquium

Academic Requirements

  • Completed degree from a public or officially recognised university/higher education institution in relevant field.
  • At least a “satisfactory” or Grade C equivalent earned in your previous degree.
  • Your undergraduate degree should be worth 180 ECTS credits.
  • Your undergraduate studies must amount to 240 ECTS credits to begin a 60-ECTS MA.
  • English Level:
    Proof of English skills.
    Speexx B2.2 Certificate (complimentary when signing up with IU - free of charge)
    If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills.