M.A. Marketing Management
IU International University of Applied Sciences
Master degree
Germany
English
IU International University of Applied Sciences official website
You can find further program details on the university's official website.
Overview
Marketing is a great career path with diverse opportunities. With the IU Master of Arts in Marketing Management, you’ll gain an overview of the field and dive deeper into key areas. Modules in consumer behaviour, marketing research, social media marketing and more will transform your skills. A mix of theory and practical knowledge will sharpen your management expertise. You’ll learn to analyse marketing spend, use digital analytics, strengthen online presence, and fine tune search engine marketing. Start or boost your career in an industry that's in demand across the globe. Study online or on campus; with IU, you can choose.
Program Structure
60 ECTS
1st Semester
- International Marketing
- Advanced Research Methods
- International Consumer Behavior
- Applied Marketing Research
- Online and Social Media Marketing
- Seminar: Current Issues in Marketing
2nd Semester
- Digital Business Models
- ELECTIVE A
- Master Thesis
Academic Requirements:
- Completed degree from a public or officially recognised university/higher education institution in relevant field.
- At least a “satisfactory” or Grade C equivalent earned in your previous degree.
- Your undergraduate degree should be worth 240 ECTS credits.
- Professional Experience:
For some 60-ECTS master programmes, you will need to have achieved one year of professional work experience before starting your studies. - English Level:
Proof of English skills.
Speexx B2.2 Certificate (complimentary when signing up with IU - free of charge)
If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills.
120 ECTS
1st Semester
- International Marketing
- Advanced Research Methods
- International Consumer Behaviour
- Applied Marketing Research
- Online and Social Media Marketing
- Applied Statistics
2nd Semester
- Seminar: Marketing Responsibility
- Strategic Management
- Advanced Marketing Controlling
- Digital Business Models
- Digital Analytics and Strategies
- Seminar: Current Issues in Marketing
3rd Semester
- Marketing Project
- Leadership
- Elective A
- Elective B
4th Semester
- Master Thesis & Colloquium
Academic Requirements
- Completed degree from a public or officially recognised university/higher education institution in relevant field.
- At least a “satisfactory” or Grade C equivalent earned in your previous degree.
- Your undergraduate degree should be worth 180 ECTS credits.
- Your undergraduate studies must amount to 240 ECTS credits to begin a 60-ECTS MA.
- English Level:
Proof of English skills.
Speexx B2.2 Certificate (complimentary when signing up with IU - free of charge)
If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills.
Register to shortlist this program and continue your education journey with Erudera
If you register for free you can:
- Get all available programs details
- Browse other similar programs
- Get official website links
- Add program to your personal shortlist
- Get personalized recommendations
- Continue your journey with Erudera
Join Erudera Premium to unlock more program details and get help with the whole university application process
What students are saying
Discover why so many students choose Erudera to help them on their education journey.
Become PremiumJoin 1+ million students who use Erudera.
Sheila M
Student from Kenya who used Erudera
“A friend suggested that I should try Erudera. At this point, I was desperate, but I thought I'd give it a go. Erudera provided me with a shortlist of universities in Germany that I was eligible for. I applied and got admitted to the University of Siegen, Germany. I chose Masters in Economic Policy as my major.”
Ardiana B
Student from Kosovo who used Erudera
“Erudera made my dream of studying abroad a reality. I'm now studying Astrophysics and Cosmology on a fully-funded scholarship at the oldest university in the world in Bologna, Italy. I wish more people knew about this platform.”