What Is an MBA Degree?

MBA in Marketing

MBA in Marketing

MBA in Marketing is a two-year program for individuals who want to gain knowledge in market strategy, branding, advertising, and effective management of marketing resources.

Find your program

Use this search box and filters to browse Erudera's study program database.

In this program, students learn how to create compelling stories for products or services using a blend of analytics, storytelling techniques, effective communication, understanding of consumer behavior, and strong management skills.

With the rise of digital marketing, MBA Marketing has gained even greater significance in today's business landscape.

Here’s an overview of the MBA in Marketing:


The structure of an MBA course can vary depending on whether you choose a two-year program or a shorter one-year course. Both options will cover similar MBA marketing subjects, but the order of courses may differ.

In most programs, you'll start with a set of core courses that provide a solid foundation in business and management. These courses are usually completed in the first year of a two-year program or the initial months of a shorter program.

Once you have a strong business understanding, you'll move on to specialize in marketing. In an MBA program with a marketing specialization, you'll have the opportunity to study a wide range of business topics alongside specialized marketing courses.

These marketing courses will be a mix of core and elective subjects, with some being mandatory and others chosen based on your interests.

The specific core subjects in MBA marketing can vary, but here are some examples of common specialization courses:

  • Brand Management
  • Social Media Marketing
  • Digital Marketing
  • Market Research
  • Behavioral Marketing Science
  • Business-to-Business (B2B) Marketing
  • Luxury Marketing
  • Consumer Behavior


To be eligible for an MBA program with a marketing specialization, business schools typically require applicants to meet the following criteria:

  • Work Experience. Most MBA programs prefer candidates with 3 to 5 years of work experience.
  • Bachelor's Degree. Applicants are generally required to hold a bachelor's degree from an accredited institution. The specific field of study is usually not restricted, meaning students with different educational backgrounds can apply.
  • GMAT Exam Score. Many business schools require applicants to submit GMAT (Graduate Management Admission Test) scores as part of the application process. The GMAT is a standardized test that assesses analytical, quantitative, verbal, and writing skills.

While these are common eligibility criteria, requirements may vary between business schools. Some schools may accept alternative exams like the GRE (Graduate Record Examination), while others may have different expectations for work experience or consider professional achievements and recommendations alongside academic qualifications.


During an MBA in Marketing program, students develop a range of valuable skills that are essential for success in the marketing field.

Here are some key skills that you can gain:

  • Market Research and Analysis
  • Strategic Thinking
  • Digital Marketing
  • Brand Management
  • Consumer Behavior Understanding
  • Adaptability and Innovation
  • Data-Driven Decision Making
  • Project Management
  • Communication and Presentation


Creativity in the field of marketing refers to the ability to think outside the box, generate innovative ideas, and develop unique solutions to marketing challenges. It involves having a fresh perspective, being open to new approaches, and being able to communicate messages in engaging and memorable ways.

In an MBA in Marketing program, students are encouraged to cultivate their creative skills through brainstorming sessions, design thinking exercises, and creative project assignments.

Creativity also helps marketers stand out in a crowded marketplace, differentiate their products or services, and create memorable brand experiences.

Analytical Thinking

Analytical and data-driven thinking are vital skills in modern marketing. With the abundance of data available today, marketers need to be able to collect, analyze, and interpret data to gain insights into consumer behavior, market trends, and campaign performance.

Students pursuing an MBA in Marketing are trained to use analytical tools and techniques to extract meaningful information from data sets, identify patterns and trends, and make informed decisions based on data-driven insights.

By leveraging data, students can optimize marketing strategies, target specific customer segments effectively, measure the return on investment (ROI) of marketing initiatives, and make data-backed recommendations for future marketing campaigns.

Analytical and data-driven thinking helps marketers identify opportunities, minimize risks, and drive business growth by making informed marketing decisions.

Tuition Cost

Tuition costs for an MBA in Marketing can vary widely depending on several factors. The reputation and ranking of the business school, program duration, location, and additional fees can all impact the overall expenses.

Here are some examples:

Country University Language of Instruction Tuition Cost
Spain GBSB Global Business School English EUR 15,050
Germany Macromedia University of Applied Sciences English EUR 5,300 per semester
Spain, Germany, Switzerland EU Business School English Spain & Germany: EUR 21,900 per year
Switzerland: CHF 39,750 per year
Online Tuition: EUR 18,300 per year
Switzerland Rushford Business School English EUR 9,000
France Institut Supérieur de Marketing du Luxe - SUP de LUXE French, English EUR 19,000 per year
Spain GBSB Global Business School English EUR 15,050
Austria KMU Akademie German EUR 9,800
USA Northwest Missouri State University English USD 13,140
USA New Jersey City University English USD 755 per credit

*Keep in mind that the exact costs can change, so it’s important to contact the respective university or business school you plan to attend for specific information.

Career Opportunities

A career in marketing offers a wide range of exciting opportunities for individuals who are creative, analytical, and have excellent communication skills. Marketing professionals play a crucial role in promoting products, services, and brands, helping businesses connect with their target audience and drive growth.

Marketing management salaries tend to be high, but they can vary depending on the specific role, company, and location. For instance, in the United States, marketing managers have an average salary of around $115,911, while in the UK, they can earn up to £49,901. In Europe, the average salary for a marketing manager is $116,712.

Here are some of the career opportunities in Marketing:

Job Title Average Salary (Per Year)
Marketing Manager $84,827
Brand Manager $103,839
Digital Marketing Specialist $60,359
Market Research Analyst $78,004
Advertising Manager $119,972
Product Manager $153,698
Public Relations Manager $80,623
Sales Manager $74,696
Marketing Consultant $105,622
Social Media Manager $57,183
Content Marketing Specialist $60,269
Marketing Analyst $76,710

Top Recruiters

The field of marketing attracts the attention of numerous top recruiters who are eager to find talented professionals. These companies provide excellent career prospects and serve as platforms for marketing experts to demonstrate their skills.

Although specific recruiters may vary depending on factors like industry, location, and individual preferences, there are renowned organizations that consistently seek out marketing talent.

Here are some top recruiters in the Marketing field:

Company Average Salary (Per Year)
Procter & Gamble $138,396
Unilever $150,482
Amazon $172,172
Johnson & Johnson $155,340
Dentsu $90,515

Frequently Asked Questions

Here are some related frequently asked questions you might be interested in:

How Can an MBA in Marketing Help Me Advance My Career?

An MBA in Marketing will help you enhance your strategic skills, which are crucial for becoming an effective marketer. Through this program, you will learn how to thoroughly assess the needs of your target market and effectively position your product or service as a solution to those needs.

Can I Specialize in a Specific Area of Marketing During My MBA Program?

You have the option to specialize in a specific area within the field. Many colleges offer specialized MBA programs that delve deeper into specific aspects of marketing. For instance, some programs may concentrate on marketing management, while others may emphasize digital marketing or international business.

What Are the Advantages of Studying an MBA in Marketing in a Multicultural Environment?

By working with individuals from different cultures, you gain the opportunity to engage in nuanced conversations and benefit from diverse viewpoints, enhancing your overall understanding of the global business landscape.