MBA in Digital Marketing

Digital marketing involves promoting brands, businesses, products, and persons using the internet and other forms of digital communication. It is also one of the fastest-growing disciplines in the world. An MBA specializing in Digital Marketing prepares you to tackle new technologies, evaluate and analyze various marketing trends, and create marketing campaigns, to name a few.

You can complete an MBA in Digital Marketing for one to two years of full-time study. And this is one of many formats by which you can complete your degree. MBAs in Digital Marketing are also offered part-time and online. The MBA in Digital Marketing course syllabus is designed to teach you various new media strategies and concepts. In addition to this, it teaches you the management aspects of marketing.

Related: Everything you need to know about an MBA degree.

Why MBA in Digital Marketing?

The evolution of digital marketing has transformed not only the jobs offered in today’s job market but also the way business schools teach marketing. The MBA in Digital Marketing program will create a path for you to face the challenging responsibilities of this contemporary field.

Some of the reasons why MBAs in Digital Marketing are becoming increasingly important include the following:

Great Earning Potential

The earning potential of Digital Marketing graduates is great. The rapid advancement of digital media in the last few decades has created the need for digital marketing professionals in various fields. Factors that put you at an advantage regarding your salary potential include your work experience, work location, and the university you attended. Graduates with an MBA in Digital Marketing can expect to earn from $62,000 to $108,000 per year.

Endless Possibilities

The demand for digital marketing professionals is quite high. An MBA in Digital Marketing will activate your career. In addition to this, earning an MBA in Digital Marketing allows you to build a strong network. Throughout your studies, you will participate in different events where participants come with a strong background in Digital Marketing.

After earning an MBA in Digital Marketing, you can work as:

• Content Marketing Manager
• Digital Marketing Strategist
• Digital Marketing Specialist
• Campaign Manager
• Client Servicing Manager
• PPC Specialist
• Brand Manager
• Market Research Analyst

Skills that Make You a Strong Asset

An MBA in Digital Marketing helps you develop business skills such as:

• Management Skills
• Content Marketing
• Email Marketing
• SEO (Search Engine Optimization)
• Social Media Marketing

It also helps you develop personal skills that employers look for, including leadership, networking, and influencing skills. Digital Marketing subjects that form a fundamental part of the MBA in Digital Marketing curriculum and that will shape these skills include:

• Operations Management
• Digital Advertising
• Marketing Management
• SEO, SEM
• Web Analytics
• Introduction to Marketing Strategies
• Social Media Marketing

How Hard is an MBA in Digital Marketing?

Like many other study fields, Digital Marketing is not necessarily hard to learn if you put in the right amount of persistence, time, and effort. An important part of pursuing an MBA in Digital Marketing is knowing that the competition in this industry is immense.

As a result, to succeed, you must comprehend the multiple disciplines within an MBA in Digital Marketing, which includes content strategy, SEO, PPC (pay-per-click), search advertising, data analytics, referral marketing, and more. Your technical and soft skills will play an important role in the success of your Digital Marketing career path.

Which is Better, MBA in IT or MBA in Digital Marketing?

In choosing which degree is better, an MBA in IT or Digital Marketing, you should consider what you want to do with your career. An MBA in Digital Marketing exposes you to business functions such as finance, accounting, human resources, and marketing.

Moreover, it helps you develop a thorough understanding of digital media and marketing fundamentals to meet the surge in demand for digital marketing professionals.

The curriculum of an MBA in Digital Marketing typically includes the following courses:

• Introduction to Marketing Strategies
• Social Media Marketing
• Digital Advertising
• Marketing Management
• SEO, SEM
• Operations Management
• Web Analytics

MBAs in IT have been around for a relatively long time compared to MBAs in Digital Marketing, which are a new addition to MBA courses. An MBA in IT also takes two years to complete. Compared to an MBA in Digital Marketing, an MBA in IT also focuses on similar business functions but offers more preparation in the field of IT rather than Digital Marketing.

The curriculum of an MBA in IT typically includes the following courses:

• Management Process and Organizational Behavior
• Database Management and Administration
• Financial and Management Accounting
• Business System Analysis and Design
• Information System Management
• Software Project Management
• Software Quality Assurance
• ERP - System Administration
• Information Security

What is the Salary of an MBA in Digital Marketing Abroad?

Graduates of the MBA in Digital Marketing have plenty of countries to choose from when considering employment opportunities in the Digital Marketing field.

Here is the average annual salary in some of the best countries for Digital Marketing:

Which City is Best for Digital Marketing?

Many know that work location is undoubtedly one of the most crucial elements to look for when considering employment. Digital Marketing is gaining quite a lot of popularity around the world, so as a graduate of the field, you can find job opportunities in many cities worldwide. Therefore, apart from the professional preparation, you should also know the right places to look for a job in Digital Marketing.

The following cities are among the best cities in the world to look for a job in Digital Marketing:

• New York
• London
• Tokyo
• Singapore
• Los Angeles
• Bangkok
• Lisbon
• Shanghai
• Amsterdam
• Chicago

Learn more about pursuing an MBA in Europe, UK, or Canada.

Job Opportunities After My MBA in Digital Marketing?

The field of Digital Marketing is a booming industry, allowing professionals to work from offices and remote locations. Considering the rise in the use of the internet and digital technologies, businesses are continuously looking for experts to help them meet the right audiences online.

An MBA in Digital Marketing is a great opportunity to deepen your knowledge of the field and work in some of the highest-paying positions in the job market.

If you are wondering what the salary of an MBA in Digital Marketing graduate is, see below:

How Much Does an MBA in Digital Marketing Cost?

The overall cost of an MBA in Digital Marketing varies depending on the country, university, and program where you choose to pursue your degree. On average, you can expect to pay from US$ 13,000 to US$ 76,000 per year for an MBA in Digital Marketing, depending on the location of your university.

Browse top Digital Marketing study programs around the world in 2023.