The New Media Research Institute of Peking University was established in February 2014. It is a scientific research and teaching institution focusing on the innovative development of new media. Relying on the accumulation of academic research of Peking University, the Institute is committed to promoting new media theoretical research, technological innovation and industrial development, and strives to become an internationally renowned and domestic leading think tank, talent pool and achievement pool.

　　The Institute of New Media has excellent faculty and scientific research capabilities. The disciplinary backgrounds of teachers and researchers span multiple fields such as communication, information science, management, sociology, psychology, and computer science. Disciplinary, multi-perspective teaching and research requirements and the needs of production-university-research interaction. At present, there are 4 professors, 3 associate professors, 4 doctoral supervisors, and 7 master supervisors among the full-time faculty members of the Institute. At the same time, the Institute has hired well-known scholars and industry experts at home and abroad to serve as chair professors and external experts, forming a diversified, high-level, and openness with full-time teachers as the core, chair professors as the support, and external experts as the support. The structure of the faculty and scientific research team.